Your Brand's Best Position.
Backed by Data.
I help e-commerce founders and scaling DTC brands discover their strongest market position — through rigorous research, competitive analysis, and strategic clarity.
Work With Me
I help e-commerce founders and scaling DTC brands discover their strongest market position — through rigorous research, competitive analysis, and strategic clarity.
Work With Me
I offer a focused, data-driven brand positioning service built for e-commerce. No fluff, no guesswork — just a clear strategic framework that tells you exactly where your brand should stand in the market and why.
A research-driven process to identify and establish the strongest possible brand position in a competitive e-commerce landscape. You get a clear, defensible strategy — not a mood board.
Deep analysis of your competitive landscape — who's winning, where the gaps are, and what positions are available for the taking.
Data-backed research into your target audience, market dynamics, and buying behavior to ground every strategic decision in evidence.
A structured framework that defines your brand's unique position — who you serve, what you stand for, and how you're different.
Clear messaging guidelines that translate your positioning into language your customers understand and respond to — across every channel.
I'm Aviad Shahar Tendler — an e-commerce brand strategist who believes that the best brand positions aren't invented, they're discovered. My work sits at the intersection of market data, consumer insight, and strategic thinking. I help founders and brand leaders stop guessing and start building on a foundation of evidence.
Most brand consultants start with aesthetics. I start with data. Before a single creative decision is made, I map the competitive landscape, analyze market dynamics, and identify the positioning opportunities that give your brand a genuine edge. The result is a strategy that's not just compelling — it's defensible.
I work primarily with early-stage e-commerce founders and scaling DTC brands in the $1M–$10M range — teams that are past the startup phase and ready to invest in getting their positioning right.
Founders and brand leaders I've worked with on positioning strategy.
"Aviad didn't just give us a positioning deck — he gave us a strategic foundation that transformed how we talk about our brand. Our conversion rate jumped 34% in the first quarter after implementation."
"We were spending six figures on ads with no clear brand story. Aviad's competitive analysis revealed a market gap we'd completely missed. That insight alone was worth 10x the engagement."
"Most consultants hand you a brand book and disappear. Aviad delivered a research-backed positioning strategy that our entire team — from product to marketing — could actually execute on."
If you're building an e-commerce brand and want to get your positioning right, I'd like to hear from you. Tell me a bit about your brand and what you're working on.